SEO for moving companies is a way for your moving company’s Web site to propel itself to the top of the search results from a search engine. The moving industry relies heavily on word-of-mouth marketing. In fact, a Harris Interactive poll found that 71 percent of respondents claim that reviews from family and friends exerts a “great deal” or “fair amount” of influence in their decisions to use a particular company, brand or product.
Additionally, Google, Zero Moment of Truth found that 70 percent of Americans say they look at reviews before taking the next step. Armed with this knowledge, it’s integral to optimize your Web site in a way that captures your satisfied customers and brings your company to potential customers online.
SEO Tips and Strategies
As you start your SEO overhaul to your moving company Web site, it’s imperative to consider the unethical search engine optimization tactics that some companies employ. It’s true that SEO can take some time to start working for your Web site, but that’s when done correctly that will pay off in the long run. Avoid tactics like blog and social media spamming, and article marketing; these will give you quick results, but your Web site will be penalized by the search engines, which is detrimental in the long term.
Experts agree that marketing budgets are shifting from outbound to inbound marketing tactics, like social media, virtual events and SEO. A Hubspot survey found that Internet users are spending three times more minutes on blogs and social networks than on email. Below are some tactics on how moving companies can implement an SEO program.
- Make Every Word Count: A simple start to SEO is to organize your keywords and ensure they are organically implemented into your Web site. Make a list of keywords, like:
- Moving company
- Fast movers
- Cheap movers
- Movers for elderly people
Don’t forget your location, which is probably the most important part for a moving company. Customers will find you after searching for a moving company in their area, or in the area to where they’re moving. Besides keywords, make sure your page format, Web site structure, and headlines are in top shape, as search engines will be looking at them too. Create landing pages for each area of moving expertise, which will help your page rank since it’ll give the search engines more material to read.
- Build Strong Links: Links to and from your Web site are integral to determining your page rank, which is a measurement of how important Google thinks your Web site is in comparison to others. The more quality links you have pointing to your Web site, the better. But remember that it’s quality, not quantity, that is the most important factor.
- Hire a Great SEO Company: Look for an SEO company that knows your business, and has a strong marketing background, particularly in online marketing. Strong writing is imperative, since it’s the writing that will make your Web site stand out to search engines and your potential customers. Remember that you get what you pay for; some of the less expensive SEO companies may outsource their content writing overseas, which will leave you with a confusingly written Web site.