Search Engine Optimization for locksmiths, otherwise known as SEO, is a technique used to promote your Web site within a search engine’s terms so that is more highly recognized and therefore given a better page rank in a search engine’s results. Within the locksmith business, you know that there is a lot of competition, but did you know that a lot of your competition are illegal?
According to 1-800-UNLOCKS, an estimated 5,000 locksmith businesses are available nationwide, but they estimate over 50,000 companies when an online search is done. The majority of search results are for bogus locksmiths, who charge money for a service call. All the more reason to ensure that your business is seen by those who need it in your area.
SEO Tips and Strategies
A Google, Zero Moment of Truth study found that 70 percent of Americans look at reviews before taking the next step. A customer review for a locksmith is important, particularly when you consider the amount of scams out there. Encouraging your customers to provide a review of you online will enhance your SEO and help your business earn new business.
- Choose Relevant Keywords: Probably the most important keywords in relation to your locksmith business is your location. Especially for customers in need of an emergency locksmith, your service area and time it takes to show up will be common search terms. Think of using keywords like “Fast locksmith, Brooklyn,” to narrow down the options for your potential customer. In addition to the keywords, be sure that your Web site is optimized by using bold font for headlines, repeating keywords in your headlines and text, and creating a landing page for each service area.
- Post Often: Another way to use SEO is to make updates to your Web site often. One way to do this is to blog multiple times a week. Choose subjects like the latest technology, your services, tough jobs, tips on changing locks at home, to name a few. Not only will your blog be helpful to your customers, but it will help promote your Web site too.
- Hire an SEO Company: Focus on your business while SEO experts help promote your Web site. Choose a SEO company that excels in writing and marketing. Be wary of cheap services, however; these companies tend to outsource their work overseas which may make your Web site unreadable to your target audience.