Search Engine Optimization for recruiters refers to a set of tactics that helps your business’s Web site achieve a higher page rank in search engine results. Some experts believe 30% of all Google searches, about 300 million per month, are employment related. As a recruiter, you’re already spending a big chunk of time online. Engaging in SEO for your recruiting business will help you gain even more traction and visibility online.
SEO Tips and Strategies
You may find yourself tempted to rely solely on word-of-mouth marketing of your recruiting business. Add to that by engaging in SEO, and your business can be found by potential new clients.
Be sure that you’re wary of unethical SEO practices, like social media and blog comment spam, and article marketing, all of which can penalize your Web site. Proper execution of SEO takes time, but it will be worth it for your recruiting firm’s reputation in the long run.
- Start Blogging: Not only will you provide interesting content to fellow recruiters, but your blog will help your Web site’s SEO by increasing your page views and SEO opportunities, like linkbuilding. Every new Web page you create, the better a search engine can find you. Be careful and don’t rely on blogging simply for SEO opportunities; be sure that your blog is interesting and readable, which will make your readers come back again and again.
- Work with Social Media: A recent benchmarking survey by National Association of Colleges and Employers (NACE) found that 50 percent of survey respondents use social networking as a recruiting mechanism. According to Jobvite, 94% of recruiters use, or plan to use social media for recruiting. You’re probably already active on LinkedIn, but using Facebook and Twitter professionally will assist in SEO. Search engines recognize social media activity, therefore getting you a higher page rank. Be sure you’re updating your social media sites often to take advantage of this SEO tactic.
- Hire a Great SEO Company: Leave the SEO to the experts! There are a lot of SEO companies to choose from, but focus on companies that boast smart writing and marketing skills. When we started our New York SEO company, we quickly learned how important it is to hire great writers and articulate employees. It is very hard to outsource copywriting and poor online communication skills are worse than not saying anything online at all. Be careful about SEO companies that make grand promises of Page 1 ranking overnight; they could be engaging in unethical tactics or taking you and your business for a ride.