Search Engine Optimization (SEO) for plastic surgeons is an essential part of online marketing for doctors. SEO will help your practice’s Web site move past your competitors. It’s integral to get as high up on a search engine’s search results as possible; the fact is that most people do not even scroll past the first page of search results.
SEO Tips and Strategies
Plastic surgery marketing is tricky and unique. Many laws are in place to limit marketing plastic surgery directly to potential patients. Before engaging in any SEO practices, be sure to consult your attorney for advice and to ensure compliance in your state of practice.
Next, be sure that you are always engaging in ethical SEO practices. It may be tempting to go for the cheap company that promises fast results, but those results could be detrimental to your Web site. Practices like comment and blog spamming will damage your Web site in the long run.
Plastic Surgery SEO Tactics
Choose Keywords Wisely. According to recent statistics from the American Society for Aesthetic Plastic Surgery (ASAPS), cosmetic surgeries are on the rise, and the three most popular procedures are breast augmentation, liposuction, and abdominoplasty. While the technical terms are really important to have incorporated in your Web site content, you also need to think about what your potential patients are Googling. In addition to “breast augmentation,” be sure to include search terms like “breast implants;” and for “facelifts”, be sure to include “tummy tuck.” Another key aspect is to include your service area. How many offices do you have? Where are your patients from? Doing some research in your patient database will help you target certain areas, even neighborhoods, where your patients reside, since they may be Googling “tummy tuck Chicago.”
Share Your Thoughts … Start a Blog! Write about something that will appeal to potential patients and your current patients alike. Talk about what to expect during a particular procedure, why people get plastic surgery and tips on how to recover from a procedure quickly. The bottom line is that blogging will add much-needed indexed pages to your Web site, which search engines will recognize. It’s important to write your blogs with SEO in mind, but be sure you’re really writing for your audience first. If your patients and potential patients find your blog worth reading, they’ll start sharing it with others too!
Maximize Your Pictures. Before and after shots are integral to a plastic surgeon’s Web site; you want your potential patients to see your fantastic work and be inspired to choose you as his or her plastic surgeon. Besides that, pictures are important from an SEO perspective as well. Since you have the opportunity to create file names for each picture, and even an alt tag (which is a short piece of code that lets you caption a photo), your pictures suddenly become readable by the search engine!
Hire the Best SEO Company. Do your research before signing a contract with an SEO company. Look for one that has outstanding writing and marketing skills, since that will translate to your own Web site. Be wary of companies that promise fast results or offers guarantees. The bottom line is to take your time in choosing a great SEO company.