SEO for flooring companies is a technique used to help propel your Web site to the top of the search engine’s results. Particularly in the flooring services business, word-of-mouth marketing is a priority. You can turn your word-of-mouth marketing into SEO by asking your happy clients to provide online reviews of your services.
The more times your name is mentioned in a positive way online, the better that will be for your Web site’s page rank. Also, this step is important since a Harris Interactive survey found that 71 percent of people surveyed said that family members and friends exert a great amount of influence on purchasing decisions.
SEO Tips and Strategies
There are many components to online marketing, and most of them can contribute in some way to search engine optimization. Make sure that every action you’re taking to improve your SEO is ethical; don’t spam blogs or social media, or write bogus articles just to get a ton of keywords in your Web site. Instead, take a look at the following tactics for some input on what you should be doing to enhance your Web site’s SEO.
1. Make Every Word Count: The first place to begin when revitalizing your Web site for SEO is to look at your keywords. Keywords are what your potential client is typing into Google and they’re a search engine’s way of finding out what is on your blog. The trouble with coming up with a list of keywords is to keep it simple enough for the common person to understand. You really need to get into the head of your flooring services customer to determine what they will be searching for. While you may understand the differences between each tile sample, your customers may be simply typing “bathroom tile” into a search engine. Definitely include the technical terms, but also remember to keep it simple too.
2. Showcase Your Work: Along with word-of-mouth, you know that actual proof of your great flooring work needs to be seen. Fill your Web site with photos of every step of your flooring process, from removing the old stuff, to leveling, sealing and installing the new flooring. Search engines can “read” photos as well as text. They read the file name of the picture to determine the content. So, don’t just slap up any old photos; be sure to name them something relevant to the search engine. Instead of “wood floor pic 1,” call it “oak flooring installation.” Next, create an alt tag for each photo. This short piece of code lets you include a short text caption, which is also readable. For example, say “oak flooring installation in historic bungalow.”
3. Work the Online Word-of-Mouth: We’ve established that word-of-mouth promotion is necessary for flooring services specialists. Take it to the next level by using your Facebook, Twitter and other business sites to the fullest. According to SEOMoz, having an active social media component will help your Web site rank higher.
4. Hire the Best SEO Company: These SEO tips are the tip of the iceberg in what you can do to promote your business online. Hiring an SEO company can ensure that you’re doing everything possible to gain a higher page rank. Make sure the company you hire has excellent writing skills above all; for the writing is what will get you noticed in a search engine.