The goal of Search Engine Optimization for electricians, or SEO for short, is to make your Web site dominate search engine results, helping you land on the first page of any search related to electricians and electrical work. In fact, a Marketshare.Hitslink.com survey from 2010 found that 75 percent of users never scroll past the first page of search results. Now more than ever, it’s time to optimize your Web site to get noticed and gain more of your local market share for electrical work.
SEO Tips and Strategies
There are a variety of ways to achieve SEO for your electrical business, and because of that you need to be aware that there are several unethical SEO tactics that some companies employ. Yes, the payoff is not immediate when conducting SEO in the proper way; however, you will continue to gain traction. If you engage in unethical practices, like spamming, your Web site will be penalized by search engines.
Across the board, companies are shifting their marketing budgets towards SEO. Here are some ideas on how electricians can benefit from SEO:
- Blog. Blogging about electrical work will give your Web site the needed boost of more indexed pages, which will give the search engines more material to search (and therefore giving you a higher page rank). In fact, according to a HubSpot survey, most people read blogs more than once per day; so don’t think yours will go unnoticed. Next, decide what to write about. You could provide DIY tips for simple projects (and of course include information on when to call in a professional, licensed electrician), you could blog about your work around your own home or office, and that of your clients, and you can write about troubleshooting electrical work issues.
- Post New Content Frequently: To piggy-back on the previous topic, blogging is one way to ensure you’re adding new content to your electrical business Web site on a regular basis. Why is this important? Because search engines are looking at the frequency of updates and that is part of the super-secret algorithm that determines page rank. The more Web pages you have, the more important you become to a search engine.
- Build Links: Not only is it important for other Web sites to link to your page, but it’s important for you to link to others as well. And link to yourself! That counts too. Within your blog, link back to other blog posts or pages within your Web site. Also, link to other electrical blogs that have pertinent and topical information in them.
- Finally, Hire the best SEO Company: When choosing a company to handle your Web site’s SEO, look for one that has excellent writing skills, as this is what will in turn drive traffic to your Web site. Be wary of a company promising lots of results for little money; this could be a red flag that you’re about to engage in something unethical.