SEO for daycare centers is a way to promote your Web site within search engine results. SEO works by optimizing your Web site in a way that helps search engines find you. Although not an exact science, paying attention to Search Engine Optimization can help propel your daycare center business to the top of the search engine results.
SEO Tips and Strategies
If you work in one of the least-affordable states for full-time infant care, according to Child Care Aware of America (New York, Minnesota, Oregon, Colorado, Hawaii, Kansas, California, Illinois, Massachusetts, Indiana, and Wisconsin), you may find a lot of competition for your daycare center services. Engaging in SEO will help promote your business as a superior child care center, and help you cut through the clutter of daycare centers, home daycares, nanny, and babysitter services.
1. Keyword Optimization: Each family will be looking for something different from their child care provider, so it’s important that you tout your skills and preferences so that you find a good match between your daycare center and the family. Think about including keywords that deal with the following topics:
Price: Use keywords like “affordable” to get your point across that you can be competitive with pricing, yet not sacrificing the child’s care.
Food allergies: Do you have experience with caring for children with food allergies? If so, list them, as that could be a search that a parent conducts.
Location: List your specific location and workplace areas of the families you already service. If you have a lot of police officer’s kids, writing about that will potentially bring more to you.
Education: Talking about learning, field trips, and curriculum will enhance your appearance in search results.
2. Start Blogging: Not only would a blog be beneficial to the families already under your care, but potential families will find you more quickly if you blog. Blogging adds pages to your Web site, and search engines look at the number of indexed pages when determining your page rank. The more pages you have, the more likely you are to show up high in search results. Don’t blog just for the sake of SEO, however; a blog about your day-to-day activities at your daycare center or fun things a parent and child can do together at home.
3. Pictures Tell a Story: Posting pictures of your daycare center will do more than just give families the opportunity to see what it looks like. Make sure you create a specific file name for each photo since search engines will actually read them. Use keywords in your photo names. Also, consider creating an alt tag for each picture. This is a short piece of code that lets you include a caption, therefore increasing the odds that a search engine will read your keywords.
4. Hire a Great SEO Company: Hiring an SEO company to promote your daycare center business has a lot of advantages. Years of experience can help you think of keywords, create HTML code, and write strong copy to optimize your Web site. Be wary of SEO companies that promise a lot for little money; they could be engaging in unethical SEO practices that will be detrimental to your Web site. When we promote our New York SEO company, we always tell clients to research the competition before making any commitment.