There are 26,756 locksmith businesses in the U.S. alone, which employ 38,680 people. Those locksmith companies provide installation and repair, keying and key control systems, security vaults, safes and other locking devices.

The U.S. locksmith industry is expected to decline about 3% by 2026 (from 2016). This is due in large part to a surge in smart-technology security systems.

In today’s competitive marketplace, success as a locksmith will depend upon two key factors. The first is your adoption of technology solutions that are transforming the locksmith profession. The second is your online reputation.

Is your locksmith business trustworthy? Professional? Punctual? Reliable? Affordable?

Because there are fewer and fewer locksmiths to choose from, those who need one are going to head to the Internet to find answers to these questions. Once there—if they find your locksmith business—they will compare your reviews and ratings with those of other locksmiths.

Your next customer will call based on those results and your response to their inquiries.

According to a study from the Local Search Association 58% of people looking for locksmith services ran an online search before converting.

How will your locksmith company stack up? Will your online reputation bring in leads? Or is it scaring customers away?

Find out how reputation management for locksmiths can help your locksmith business compete in a competitive local market. Contact Reputation Rhino today.

Review Management for Locksmiths

92.4% of consumers will conduct an internet search before making contact. And what they see there matters.

92% of people will avoid a locksmith business with no reviews. 97% are influenced by reviews when they see them, and positive reviews can increase conversion rates by 270% (Editor’s Choice).

As you can see, complimentary online reviews for locksmiths are essential for getting that click or that call. But that’s not all. Lots of great reviews will also signal search engines like Google to include your locksmith near the top of search results—where your business will be more visible and more credible.

As you can see, complimentary online reviews for locksmiths are essential for getting that click or that call. But that’s not all. Lots of great reviews will also signal search engines like Google to include your locksmith near the top of search results—where your business will be more visible and more credible.

But what does review management do? Online review management includes practices like monitoring all the most popular review sites, responding to all reviews, solving problems spotlighted by negative reviews (and converting them), soliciting more positive reviews and more.

All of this must be carried out quickly and with great efficiency, so that negative reviews don’t have time to do long-term damage to your locksmith business. It’s also imperative that a large bank of positive reviews be built up online, so the impact of the occasional negative one can be quieted.

This is precisely why Business Review Management is so important to every business.</p?

As part of our Business Review Management Services for locksmiths, Reputation Rhino offers Review Monitoring, Reporting, Review Outreach & Response.

We Monitor all relevant reviews posted for your business on the most relevant business review and complaint sites every day.
We provide monthly Reporting with detailed metrics so you know who is reviewing your company, when they are reviewing, what they are saying, and where they are posting their reviews so you can identify and respond to trends and allocate advertising and marketing resources accordingly.

We provide Review Outreach services to your existing customers. We target those individuals who have had a positive experience with your locksmith company and direct these customers to leave reviews on the most visible online review sites so they can have maximum impact.

We also provide a Response to all relevant locksmith company reviews by our team of experienced online reputation management professionals. This personalized service allows us to act as a representative of your locksmith company to acknowledge and recognize positive reviews and escalate and resolve problems posted online in an effort to convert negative customer reviews to positive reviews.

97% of customers read responses to reviews — not just the reviews — when determining where to buy, and 71% of consumers are more likely to use a business that responds to reviews.

We can set alerts daily, weekly, or monthly upon request and change these settings easily.

We can even share positive reviews (e.g., 4* or higher on Facebook and/or Twitter).

Best Online Review Sites for Locksmiths


Knowing that potential customers are combing the internet looking for reviews can shed an entirely different light on how locksmiths manage their reputations.

What was once found in the phone book is now being found online. What was once talked about in-person is now being reviewed on sites like Superpages, Yelp, Yahoo! Local, Bing Places, Facebook, Google My Business, Trustpilot, Yellow Pages, Better Business Bureau, and , They are also going directly to home-service reviews sites like:


Your potential customers aren’t just looking for the cheapest locksmith. They’re looking for someone who offers a wide array of services, who has proven expertise and experience, who is up-to-date on the latest technologies, and who is licensed and insured.

Plus, as with other industries, they’re looking for impressive customer service skills, professionalism, and integrity.

After they look at those online reviews, there’s a sequence of events that follows (according to BrightLocal). When they find a locksmith with positive reviews, they:

1. Visit the locksmith’s website.

2. Look for more reviews of that locksmith.

3. Look at other locksmith options.

4. Get in touch with you.

So if you want that sequence of events to take place, you’ve got to have reviews (good ones) on all the most visited review sites.

Be sure to register and claim your business on the review sites listed above, then monitor and share the reviews posted there. Doing so will not only make your locksmith business more visible, you can be sure people like what they see when they find it.

Thumbtack for Locksmiths

More than 57% of Thumbtack’s traffic is from organic search, meaning that people who find your locksmith service there may have started with Yahoo, Google, or Bing. That’s how these review sites work: Some will find your business by starting on the review site, and others will be introduced to it through search.

When you register on Thumbtack, consumers will see your profile, ratings, reviews…when they search for locksmiths in their area. As soon as you receive one review and set your targeting preferences, you will start to appear in search results.

A customer can send a message, call you, or book through Thumbtack. When they do, you can do a spectacular job for them, request they post a review about their experience, and then you’re on your way to building an online reputation you can be proud of.

How Locksmiths can Remove Negative Reviews from Thumbtack

Thumbtack community members do not have the ability to edit or remove reviews after they’ve been posted. They can update them, though, to reflect problems solved by the locksmith.

The Thumbtack admin rarely deletes reviews, either. One exception would be if a review violates the Digital Millennium Copyright Act (DMCA). That’s when material is published without permission from the content’s owner.

Another exception would be if the material can be proven to be defamatory or libelous (untrue). In this case, a court order can be issued for the removal of the review. Need help navigating the removal of a review from Thumbtack? Reputation Rhino is here to help



If you’re a locksmith, you must list your business on Angi. Not only is it the most well-known home-services review site on the globe, there’s an astounding 20 million projects completed annually through the site.

Google knows and respects Angi. So, if your locksmith service is there, you’re more likely to be found.

Most locksmiths start out using Angi to get leads, but it can quickly turn into a great way to amass a collection of positive reviews that boost their online reputation.


How Locksmiths can Remove Negative Reviews from Angi

In order for someone to write a review about your locksmith business on Angi, you must first complete a job for them through the app. This is an advantage over other more general review sites, where anonymous reviewers can remain faceless and say just about anything about your business..

If a negative review is posted on Angi, we always recommend responding to it as soon as possible (no longer than 24 hours). Express your appreciation that they’ve shared their experience. Tell them how you will use this information to improve your service..

Then take the interaction offline, where you can negotiate a solution to the problem. Maybe you’ll have to return to the site to correct some facet of the job. Maybe you’ll have to smooth over something that was said or review the contract..

Once you come to a consensus with the reviewer, your customer can contact Angi’s admin and request that the review be deleted. Another, more positive review can be written in its place—so be sure to request that your customer do this. .

These negative-reviews-turned-positive often prove to be blessings in disguise, so don’t waste the opportunity to turn a disgruntled customer into a lifelong brand ambassador..

In rare cases, a review can be removed from Angi. If a court order can be obtained in accordance with the DMCA (Digital Millennium Copyright Act) or because the information shared was libelous or defamatory, then Angi will be compelled to delete it.

Social Media Management for Locksmiths

Locksmiths understand that they must continue to provide quality service to their existing customers. But equally important is acquiring new customers. Social media serves both of these purposes and more.

Half of the consumers say they use social media to follow local products and services—to learn about how business is conducted and how people feel about those products. And 61% of social media users say that when businesses offer discounts and special buys they feel more encouraged to book or make a purchase.

A lot of consumers use social media to predict the level of service they’ll receive from a locksmith. In fact, 56% say they would unfollow a business page if their interactions were not customer-centric—whether or not any business was yet conducted.

If you’re struggling with finding the time for social media management, let Reputation Rhino do the work for you.

Facebook for Locksmiths

1.8 billion people use Facebook groups, and just from February to May in 2020, local Facebook groups grew by 333%. That’s just one facet of Facebook that can help your locksmith service stand out in its hometown.

That’s a growing local audience for your locksmith business to market to. It’s also a goldmine for collecting positive reviews that will enhance your presence in search results.

Instagram for Locksmiths

When you think of advertising your locksmith business, Instagram might not be the first thing that comes to mind. But consider this: 81% of Instagram users log on to research local services and products. And the majority of those Instagram users (90%) follow at least one business.

Instagram is visually driven, so be prepared with high-quality images and video that demonstrate your locksmith business’s exceptional features.

YouTube for Locksmiths

YouTube for locksmiths? Not what you think of when we say, “social media marketing?” You’re not alone, and that’s a good thing. That means your competition might be overlooking this treasure trove of brand visibility possibilities.

You see, Google owns YouTube. So when a search like “locksmith in my area” is conducted, and there’s a YouTube video that’s relevant, Google is going to give that video priority over other matches.

To be successful on YouTube, locksmiths should publish how-to videos, before-and-after clip videos, meet-your-locksmith videos and more. Each one should be optimized for keywords that people in your area are using to find businesses like yours.

Online Reputation Management for Locksmiths

Kathy is locked out of her house. Brent needs to change the locks on a rental property. John wants more secure locks on his doors.

All three of these people have a need for a locksmith (some more urgent than others). And all of them will likely head directly to an internet search to find one (73% of the population will).

One might go straight to Google. Another will visit their favorite home-service site. And yet another will conduct a search on Facebook or Instagram.

Here’s what Reputation Rhino will do to make sure you (and your impressive reputation) are found online:

  • Create positive online media coverage of your locksmith service.
  • Build brand awareness by making sure it’s found by all the right people.
  • Optimize your content.
  • Generate more positive reviews from satisfied customers.
  • Quickly identify and mitigate damage from negative reviews.
  • Communicate with dissatisfied customers to turn negative reviews into positive ones.
  • Represent your locksmith service to have negative reviews removed.


And this is just the beginning!

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