Home repairs and maintenance, installations, home improvement, in construction, interior design, electricity, plumbing, and HVAC services are facing significant competition. A decline in consumer spending and increase in DIY during the COVID-19 pandemic have added to higher labor and material costs.
No matter your industry, today’s field of competition is the Internet. And that’s why reputation management for home repair and home improvements is so important. Even while you sleep, your business is competing with others. Your online reputation is the first impression your customers see online — are you happy with what shows up on your Page 1?
Just one negative review can taint your online reputation, especially if there’s not enough other positive content to overshadow it. In fact, online reputation management experts have discovered that it takes 40 glowing reviews to repair the damage done by just one poor review.
This matters more than ever, since 87% of consumers are using internet search to decide who they’ll hire for home repairs.
How will your business stack up? Will customers call you first or keep looking?
Online reputation management must be an essential part of your local marketing strategy.
Reputation Rhino is the leader in online reputation management
A section of Joe’s roof just blew off. Janet has to make some minor repairs before she can list her home. A tree fell through Betty’s porch.
What’s their next move? At least two (maybe all three) of your potential customers will go directly to Google to look for home repair companies.
If you care about what people see when they search, or when they Google your name or your business’s name, review management can positively influence results.
If you think reviews don’t matter, think again. On average, consumers spend almost 14 minutes reading reviews before making a buying decision. And reviews are the single biggest driver of clicks to websites. It’s really that important.
Even if you’re already aware of just how important online reviews are to your business, you may have overlooked this part of digital marketing because you just don’t have the time. That’s understandable. In fact, the average business owner targeting a local market is spending 17% of their workday doing it -- who has the time for online reputation management?
That’s why clients choose Reputation Rhino. Our business reviews management program works to proactively build positive business reviews and a positive reputation online.
When someone needs a home repair, they’re most likely to start with a Google search. When they search any of the most common home repair searches, such as :
many local search results will appear, many will be your competitors. If your website and social media sites are correctly optimized, you will be there, too. Easy, right?
Just wait. There’s more. Reviews for home repair specialists in their area will also appear in those search results. Or, that person in need of home repair may go directly to a popular home repair contractor review site and search in their geographical area. And again, reviews will appear.
As you can see, no matter how your prospective customers are looking for your services, you can’t get around those reviews. They’re everywhere. They’re affecting search results, they’re attracting consumers to review sites… and they’re making a huge impact on your online reputation.
First, make sure you’ve claimed your business on the major general review sites. This includes the Better Business Bureau, Facebook, Google My Business, Bing Places, Yelp, Yahoo! Local and Yellow Pages.
Then, focus on claiming your business listing on review sites that are specific to the home repair and home improvement niches:
It is critical for your company’s local SEO efforts to secure and manage your local business listings, to improve your visibility in search results. The better the reviews are on those sites, the better your online reputation.
HomeAdvisor is a lead generation site for contractors and home repair professionals. You list your business in HomeAdvisor Pro, and local homeowners can compare your services (and reviews from past projects) to those of your competitors. They can then choose to hire you through the site.
Consumers like HomeAdvisor more than other services for two main reasons: All the professionals listed there have to pass background checks and the prices listed for common services are fixed. So there’s less guessing and more consumer confidence.
What better way to boost your online reputation?
Angi is the parent company of HomeAdvisor, and until recently, was known as Angie’s List.
In 2020, 90% of homeowners intend to use home repair services. This is especially impressive when you consider that the Covid-19 pandemic became one of the greatest DIY periods in history—was raging across the globe.
Many homeowners seeking help turned to Angi, since it’s the most well-known contractor listing site in the world. There, they found 500 different categories, with more than 20 million projects completed annually in recent years.
Registering your home repair business on Angi will land you in more search results and put your services in front of the people who need them most…all of which will polish your online reputation.
If a customer logs a poor review of your home repair service on Angi, you do have options. One benefit that comes with sites like Angi and HomeAdvisor is that there are no anonymous reviews.
If you believe that the reviewer has a legitimate complaint, contact them and resolve the issue. And after the problem is solved, ask them to amend their review.
Even if you thought the project went well, be sure to respond to the review immediately, thanking your customer for their feedback. Then, contact them directly and work to come to a resolution. This will take care of most negative reviews.
In the case of defamation, libel or copyright infringement (as per the Digital Millennium Copyright Act or DMCA), a Reputation Rhino can help with fast and affordable review removal.
No matter the size of your home repair business, social media is essential to your online reputation management strategy. Social media offers countless opportunities to build your brand.
And those opportunities are out there waiting for you.
According to a HomeAdvisor study, in 2020, 35% of households that completed an improvement project included interior painting, while 31% completed a bathroom remodel and 26% installed new flooring. These are all highly visual services, that are well suited for social media.
When you own a presence on social media, you can speak directly to consumers, on an individual basis. You can use video, images, audio, memes, written content… any kind of media you can think of to build relationships, get leads, convert and more. And when you have that kind of connection with your audience, the positive reviews come easily.
No time to manage social media because you’re too busy managing an uptick in home repair leads? No problem. Reputation Rhino offers social media management to keep your home repair business buzzing.
Facebook isn’t just a place to advertise, engage and connect—it’s also a place to display business reviews. Any Facebook user can rate your business from one star to five stars, with accompanying comments.
Home repair professionals need a variety of different types of media to fully showcase what they do. Facebook is perfect for this. You can share how-to articles, videos of projects in progress, before and after photos…you can even share reviews and testimonials from other sites.
54% of Americans say they use Facebook more often than any other social media channel. You can create a Facebook group (used by 1.8 billion people) to bring together those who are interested in a niche aspect of home improvement. Plus, you can appear at the top of their news feeds with stories.
When Reputation Rhino manages your business’s Facebook account, you will see marked increases in community interest, leads, brand awareness…and of course, your online reputation will improve.
Instagram can be an invaluable online tool for home repair professionals. Let’s be honest: people want to see pictures of your work. They want social proof. And with Instagram’s focus on all things visual, you’ve got the perfect platform for marketing your handywork.
In 2020, more than 75% of all businesses were present on Instagram, meaning that if you’re not there, you’re missing a chance to compete. Digital marketers understand its power. In fact, 69% of them spend most of their marketing money with Instagram (followed by YouTube at only 11%).
Anything visual associated with your home repair business will enhance your Instagram impact. Happy customers, before and after shots, demo videos, time-lapse videos… whatever will mean the most to those who need home repairs now (and who will in the future).
As a home repair professional, YouTube might not be the first thing that comes to mind when you think of online reputation management, social media management or digital marketing. But with over two billion users logged into YouTube every month, your business has a great chance of being seen there by all the right people.
With local search optimization, your target customers will see your how-to, tour, before-and-after, time-lapse and more types of videos, comments, likes, and a detailed description of your business and its services.
YouTube has its own search engine so people can find local contractors. And since Google owns YouTube, your videos will be favored in its search results.
Pinterest isn’t just for the DIY crowd. But both DIYs and your customers are looking. When they find something they like that you’ve posted on Pinterest, and they click on it, they’re taken to your site, where you can educate and convert.
And there’s something unique about Pinterest. At 77% women, it has the largest female audience of any major social media channel. Why is that important? Because women are the making more home repair decisions.
Put yourself in your customers’ shoes. Your home is broken. Maybe there’s water pouring in through the roof, or there might be a hole in the floor. What do you care about most? Price? Speed? Quality? Professionalism? Skill?
Your reputation as a home repair specialist is made up of all those things. And when your online reputation mirrors that, you can be sure that your potential customers are getting the information they need to hire you.
50% of marketers don’t have time for online reputation management. And they’re marketers! If you’re a home repair professional, you’re probably not interested in marketing, or simply don’t have the time to spend on online reputation management. So call us today!
When someone needs home repair, they’re searching Google and looking at home-service sites like HomeAdvisor, Angi and Thumbtack.
According to the Local Search Association,
64 % of appliance repair shoppers
65 % of carpet cleaning shoppers
60 % of deck and patio shoppers
58 % of electrical shoppers
57 % of fencing shoppers
65 % of home remodeling shoppers
59 % of house cleaning shoppers
62 % of HVAC repair shoppers
67 % of lawn care shoppers
73 % of locksmith services shoppers
82 % of moving company shoppers
64 % of painting shoppers
75 % of pest control shoppers
54 % of plumbing shoppers
62 % of roofing shoppers
run a search BEFORE converting into customers – most often by phone call.
Making sure your home repair business is found online. It’s also imperative that your potential customers like what they are reading online.
When they do find your business, they’re going to read an average of ten reviews before they decide to make contact.
It’s been found that 91% of consumers trust online reviews—and 53% of consumers wouldn’t even consider using a business with fewer than four stars.
Every negative review your home repair service receives threatens your star rating. It can also damage your reputation if it’s not addressed. In fact, it may take 40 positive reviews to heal the damage done by one negative review.
Whether you have negative reviews hurting your online reputation, or you’d like to maintain your spotless online image, Reputation Rhino has the review management tools and expertise to help your business succeed.
Your online reputation is the overall impression people get when they see your business online. This includes search results, social media, photos, videos, your Website, mentions, etc.
Online reputation management for home repair professionals involves monitoring reviews, marketing, PR, SEO, legal services to protect your reputation, and more. Reputation management not only helps to build trust, it increases the amount of positive content for your business.
You’ll get 39% more clicks if your business has a five-star rating in Google. That means you’ll need to collect more five-star reviews. There are a number of ways to accomplish this.
You can, of course, deliver a service that deserves five stars. You can also ask satisfied customers to leave reviews. You can address problems brought to light in negative reviews, then ask reviewers to amend their ratings. We also recommend that you register on more sites (like Angi, HomeAdvisor, Yelp, and Google My Business) that offer review options.
Having trouble getting enough positive reviews? You need Business Review Management.
There are many online reputation management tools available to business owners who want DIY solutions. Each one has unique features and will help you stay on top of reviews and mentions about your business. Then you can address negative reviews and get more positive ones.
But there’s more to online reputation management for home repair. Appearing in local searches; having plenty of relevant, optimized content; being active on social media pages… are all part of the formula.