If you are looking for qualified candidates for your company – you may find that job seekers are as picky about the company they interview with as you may be in choosing the right candidate. The fact is, job seekers are not just looking for any type of employment but are looking for an employer with a stellar reputation.
A new study by ManpowerGroup Solutions entitled, “If You Build It, They Will Come: The New Role of Employer Brand,” explores candidates’ mindset when it comes to applying for jobs.
“Employer brand is an increasingly powerful tool for creating competitive advantage in today’s marketplace. HR professionals that can draw out the uniqueness of their company’s brand and reinforce a compelling dialogue with candidates,” said Lisa Schiller, Vice President of Client Delivery, ManpowerGroup Solutions RPO.
Today many people are skeptical when it comes to businesses, underscoring the importance of online reputation management. Manpower says recent headlines that have put company practices under a microscope have created an atmosphere of mistrust among the general public. Therefore, Manpower advises that employers to ensure they are showcasing their brand in the most positive light possible. This includes making sure the corporate website is up-to-date and messaging is synchronized.
The study reported that nine out of ten candidates will go to the corporate website for information when looking at a prospective employer. As a matter of fact, Manpower found that 86% of job seekers will look at the website over social media sites (at 21%). For those who do use social media platforms for job information – a corporate Facebook profile was the most popular followed by Instagram. Social media is a very important influence for establishing your brand reputation.
There are several popular ways of interviewing candidates from Skype to WebEx and many companies are taking advantage of these tools, according to Manpower. However, more than seventy percent of job seekers said they prefer real “face time” to connect with the employer over any other means.
Manpower suggest the following brand strategies – which could help in finding qualified candidates:
- Dynamic Website – Make sure the corporate website is dynamic and full of content that clearly outlines your company’s vision, goals and accomplishments.
- Be real – Authenticity is paramount. Try to connect on a more “emotional level,” advises Manpower, and be open and honest on social media sites.
- Consistent Messaging – Make sure any branding is streamlined and synergized so the branding is clear.