Start your Spring right and improve the social media management strategy for your business –whether you are a doctor, a small business owner or just want to improve your own brand – you have great opportunities to establish your own social media footprint. The goal is to break through the clutter and interact daily with current and future customers – be responsive and creative.
Be creative when posting or tweeting. According to experts, coming up with creative and innovative ways to tell your story is a way to stand out among the immense social media crowd. For instance, use photos and images instead of long copy for some of your postings. Don’t just re-tweet out already published content but develop an editorial calendar to help you brainstorm and come up with interesting and sometimes witty content you can post and tweet each week.
Look at business opportunities on social media sites. Twitter, Facebook, Pinterest, Google+ and more all have business sites where you can go and sign up for promotional activities that can target your brand to the right audience. For instance, on Facebook and Twitter, some promotional opportunities allow you to designate your customer demographic and promote your business to just that group. Investing in these advertising and sponsored activities can help you better target your social media activities and get more notice.
Contests, chats and more. If you want to get people more interested in your business – one way is to provide fun online activities for your users/customers to participate in. Contests are a one such tactic to engage your users – and having customers use your Facebook (or other) profile as a starting point, for instance, will help you garner more attention for your business. Other activities include Twitter Chats, which are becoming very popular. Using hashtags, you can be the subject matter expert on various topics related to your business. Again this engages more people and in turn help you get more followers and “likes” onto your social media sites.
Social media management. If you have joined multiple social media sites – trying to manage all the content (ingoing and outgoing) can seem overwhelming. Practical Ecommerce recommends a “social media management application” such as Hootsuite or Sprout Social to reign in these activities. For instance Hootsuite provides “…systems for businesses and organizations to collaboratively execute campaigns across multiple social networks from one secure, web-based dashboard.” These applications can help you not only launch marketing campaigns, identify audiences, and much more but streamline your approach to your social media strategy.