Gone are the days when businesses used print media, radio stations, and hanging billboards to advertise goods and services. Thanks to recent technological advancements, even email, SMS marketing
Can you remember the last time you were without your smartphone for a whole day?
In 2019, the number of smartphone users is expected to increase to 2.5 billion people from 2.1 billion in 2016. Smartphone ownership rates also increased from 10% of the world’s population in 2011 to about 36% at the end of 2018.
More research reveals that people check their smartphones an average of 80 times in 24 hours, and spend more than five hours a day on their phones. What these numbers mean to marketers is that smartphones are the perfect medium to advertise their goods to potential customers.
Smartphones have changed the mode of interaction between brands and consumers. Today, people have twice as many interactions with brands on their mobile devices than any other platform – TV and in-store inclusive.
Actions that required a desktop computer can now be done conveniently using a smartphone. Consumers can even buy products online and receive orders without visiting a store.
There are many mobile marketing strategies available based
on the objectives and overall business strategy of the company. They include SMS marketing, app-based marketing, email marketing, and location-based marketing.
The best ways to succeed with mobile marketing include understanding your audience’s needs, designing content suitable for mobile platforms, and using SMS/MMS marketing and mobile apps.
Incorporating these guides into your mobile marketing strategies will increase the value of advertisements your customers will receive, as well as the chances of them purchasing from your company.
For more insights on how you can use mobile marketing to your advantage, and examples of brands that have used mobile marketing to increase sales and generate brand awareness, check out the infographic below: