Social media is probably the most appealing digital marketing channel at the moment to the vast majority of business owners.

It allows for an unprecedented level of connectivity by providing direct lines of communication between brands and users, instant feedback, and a more natural way to exchange information.

Facebook still reigns supreme among the present social media channels. It has more than 2 billion monthly active users, which is almost a third of the world’s population! With this vast user volume, there’s no surprise that 65 million business pages are promoting products and services through the platform.

The team behind SERPwatch created a handy infographic presenting the latest trends in the digital marketing world. Let’s have a quick overview why Facebook is so important this year, after which you can consult the infographic and learn about other essential marketing channels.

Facebook Today

User engagement is very important for Facebook. Posts and pages you interact with frequently – watching a video, hitting the ‘like’ or ‘share’ button, or adding a comment – tend to show up more on your feed.

How To Do Well on Facebook

If you haven’t hopped aboard the video content creation train just yet, now would be a great time to do so. The primary reason to do so is that nearly 64% of consumers say that watching a marketing video on Facebook influences their purchasing decision.

Putting ads on Facebook is more than useful for any brand awareness or lead generation campaign. To stand out, however, you may want to keep the following Facebook advertising tips in mind:

• The most effective advertisements have images (which improve ad effectiveness by 75-90%)
• The ideal ad title is about four words long
• Your link description should have about 15 words

People love good stories on Facebook, and top-performing posts have more than 1,500 words. These tend to rake about 22.6% more likes.

Other useful tips for your posts are as follows:

•  The best time to post is between 1 and 3 PM.
  
• If you’re using a video, square formats work best on Facebook, unlike landscape formats.

The Future of Facebook

It seems that Facebook intends to take engagement even further with more fun features like 360-degree photos/videos and Facebook Live to cover events of all kinds. We are also not so far away from Facebook’s augmented reality (AR) and virtual reality (VR) applications. It is very likely that we’ll see those very soon.

Facebook might be extremely popular as a social media platform, but it’s just one of the many digital marketing channels you can use for your business.

To see other interesting digital marketing trends, have a look at the infographic below: