According to Sikich, 70% of digital marketers see email marketing as a top channel for ROI. High praise for sure, especially when you consider how much of a return on investment a channel must have in order for that amount of experts to agree on its effectiveness.
However, studies show that about 30% of marketers are not quite satisfied with this promotional method. And, as it turns out, 30% is still a lot.
Countless forum posts and articles question the effectiveness of emails when used as a marketing channel. While the specific problems people have with email marketing vary, a general consensus among those doubting its effectiveness is that this strategy simply does not generate enough leads to be a worthwhile channel.
So, why do some companies get great results from email outreach while others struggle to generate any leads? As it turns out, the only thing separating the two groups can be summed up to two words: email optimization.
In most cases, email optimization is what makes the difference between good marketing and not so good marketing. Email optimization is how to adapt the emails you’re sending to the specific requirements of your targeted audience.
Email optimization also entails making sure your emails differ from the other thousand messages that arrive in your audience’s inbox every day. It is how you get your emails to go viral, for the right reasons.
The following infographic, brought to you by the team behind 99 Firms, shows precisely how email optimization can optimize your outreach campaign and allow you to get the most out of it.
The infographic primarily relies on case studies that reveal the most efficient email optimizing hacks leading people in the industry use to yield the best results.
Following these tips will make sure you end up among the 70% of digital marketers who’ve realized just how valuable emails can be as a promotional method.
So, without further ado, let’s take a look at what kinds of emails generate the most leads.