Step outside and you’ll notice that nearly everyone has a smartphone and in fact, almost everyone does. Worldwide there are 1.75 billion smartphone users with that number expected to reach 2.5 billion by 2017. This rapid growth is due in part to lowering costs and improved network connections, but the true reason behind the mobile revolution is the convenience factor.
Not only can you check your email and browse the web, you can also use one of the millions of available apps to create to-do lists, play games, watch movies and even control the heat and light in your home. As engrained as smartphones have become in people’s lives many brands still have not made the shift over to mobile. If you still do not have a mobile marketing strategy, here are some compelling reasons why you should get one now.
Mobile commerce accounts for 20 percent of all e-commerce sessions and brings in around $114 billion in revenue with it expected to rise to $414 billion by 2018. If you’re site isn’t mobile friendly, 61 percent of people are likely to leave and visit a competitor’s site. As you can see, optimizing your site for mobile can significantly boost your revenue. But it won’t just affect your online sales. An overwhelming amount of searches on mobile are local by nature. These searches almost always lead to consumers taking some action within a day, whether it is calling or visiting the company. As well, mobile consumers generally have a higher conversion rate than regular walk-in customers. If you want to increase your earnings, add a touch to contact functionality on your site for your phone number and email.
Mobile Internet Usage has Outpaced Desktop
2014 marked a momentous day in history where mobile internet usage exceeded PC usage. This information might suggest that people are accessing the web while they’re on-the-go, but the data is actually the opposite. In fact, 77 percent of mobile traffic occurs either at home or work where PCs are readily available. How are consumers accessing the web from their phones?
- Access content/information
- Access the Internet
- Check emails
- Listen to music
- Play games
- Download and use apps
- Make a purchase
- Read a book
With more people using smartphones as the primary way to connect to the Internet, not having a mobile friendly site will lead to significantly decreased traffic and even a negative brand image.
Targets Valuable Demographic
For most businesses, the ideal audience is young, educated and has disposable income. A recent study pinpoints the traits of the average mobile user:
- Between the ages of 18-49
- College educated
- Reported income of over $75,000
This demographic perfectly aligns with the target demographic for most businesses. As a result, ads and other marketing strategies tend to see a much bigger ROI than through other mediums. Even companies that target older individuals are seeing decent returns as this demographic is currently experiencing incredibly fast growth.
Different Web Surfing Habits
People who surf the web with their phone or tablet often exhibit different behavior than their desktop counterparts. Most of this is due to the smaller screen and touch based interface. In general, mobile users will not waste time on trying to navigate a complicated or poorly designed site. If they cannot find what they are looking for within a couple seconds, they will quickly switch to a new app or site. You can draw visitors to your site with clear calls to action, clear and large navigation buttons and easy to read text.
Implement Mobile in Your Business
More brands understand the importance of mobile than in the past, but there are many that approach it as an afterthought. If you want to get ahead of your competitors, restructure your marketing and business strategy to be mobile first in order to capture a large part of the market.