Over the past 20 years, email and text messages have become an important part of people’s work and everyday communications. Not a moment goes by when people are not getting emails from friends, co-workers or the myriad mailing lists they may have signed up for to hear the latest national news, special sales or industry specific information.
So if you are business owner or manager who wants to grow your email list for more customer acquisition and add to the never-ending list of emails that people receive each day, how do you go about doing that? And even more importantly, how do you grow a qualified email list that is beneficial to both the customer and your company?
Many companies use several methods to grow their email lists. MarketingSharpa for instance produced a number of charts that demonstrated that tactics such as Website registration, Facebook registration, online events and other methods seemed to be the most effective means to expand an email list.
MarketingSharpa also interviewed Mary Abrahamson of Ferguson Enterprises, to get her thoughts on expanding a company email list.
Abrahamson said, “I feel a lot of marketers answer these questions with the thought of ‘What was easiest to implement?’ or ‘How am I going to get the most people?’ However, having this type of thought-process isn’t always most effective when it comes to choosing your email acquisition strategy.” [Read more…]