LATEST BLOG POSTS

[et_pb_section][et_pb_row][et_pb_column type="4_4"][et_pb_text]Measuring the return of investment or ROI of any marketing campaign to consumers (B2C) is not easy, according to a recent study/survey by the Content Marketing Institute.  In fact,…

The Content Marketing Institute (CMI) released its 2015 findings from its study and survey of content marketers who work in the manufacturing industry.  The survey found that many of the…

Most B2B companies these days have had one thought: get the information out there about the bells and whistles of their products and service, and worry about the rest for…

Search Engine Optimization for home painters and decorators, otherwise known as Local SEO, is an example of a way to enhance your Web site to ensure a search engine will…

  SEO Tips and Strategies The hardest aspect of starting SEO for a financial adviser is letting go of some of your outbound marketing strategies. It's a fact that marketing activities…

Today, many businesses are using pay-per-click (PPC) advertising on search engines to generate more leads, sales and customers. In competitive  verticals, where search engine optimization is too difficult or expensive,…

The best way to get the most out of your pay-per-click advertising, besides smart bidding on PPC keywords, is choosing the right keywords for PPC.  You probably already know that your…

Today, many of the traditional ways of marketing are ceding ground to content marketing.  Once upon  a time, companies poured millions of dollars into magazines, newspapers and broadcast advertising, but…

While blogging has become a popular form of communication, many might wonder if it is still an important platform to build a brand -- considering all the other forms of…