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You only have one chance to make a first impression. This is true for people, companies, brands, you name it – so you want your first impression to be an accurate representation of who you are. In this fast-paced world that we’re living in, you may find that you have only 1-3 sentences to grab the eye of someone who could be your next co-worker or client. This is called a Personal Brand Statement.

Your personal brand is exactly what it sounds like: how you market yourself to interested parties. Your personal brand statement is the catchphrase or tagline of your overall personal brand, and you’ll want it to be attention-grabbing and succinct. Like Nike’s “Just Do It,” but explaining what you do and how you set yourself apart from others in your field.

Imagine you run a business, whether it’s a mom-and-pop shop or a multinational corporation. Your online reputation can significantly impact your bottom line. One negative review can turn away prospective customers, while a disgruntled employee’s damaging comments can ripple through your client base. Online reputation management is therefore a crucial part of your business strategy.

Doctors, lawyers, consultants, investment managers, and real estate agents rely on their personal and professional reputation. They attract customers, clients, and patients based on their professional credibility and the quality of their services. In this context, a single negative review or damaging article can directly impact their careers.
So what exactly is the dark web? How does an email address end up there? Why is this such a bad thing? And how can you prevent your email address from turning you into a victim?