You only have one chance to make a first impression. This is true for people, companies, brands, you name it – so you want your first impression to be an accurate representation of who you are. In this fast-paced world that we’re living in, you may find that you have only 1-3 sentences to grab the eye of someone who could be your next co-worker or client. This is called a Personal Brand Statement.
Your personal brand is exactly what it sounds like: how you market yourself to interested parties. Your personal brand statement is the catchphrase or tagline of your overall personal brand, and you’ll want it to be attention-grabbing and succinct. Like Nike’s “Just Do It,” but explaining what you do and how you set yourself apart from others in your field.