Step outside and you’ll notice that nearly everyone has a smartphone and in fact, almost everyone does. Worldwide there are 1.75 billion smartphone users with that number expected to reach 2.5 billion by 2017. This rapid growth is due in part to lowering costs and improved network connections, but the true reason behind the mobile revolution is the convenience factor.

Not only can you check your email and browse the web, you can also use one of the millions of available apps to create to-do lists, play games, watch movies and even control the heat and light in your home. As engrained as smartphones have become in people’s lives many brands still have not made the shift over to mobile. If you still do not have a mobile marketing strategy, here are some compelling reasons why you should get one now. [Read more…]