A European privacy ruling known as the “Right to be Forgotten” allows people to ask for URLs specifically related to their name to be removed, essentially deleting Google search results. Known by its shorthand, RTBF went into effect in May 2014 and was considered a landmark ruling that allows the delisting of online information from search engine results.
Considered to be a right of privacy, any European person can request that Google, Bing, Yahoo, and other search engines delist URLs that may contain information that could be considered “inaccurate, inadequate, irrelevant, or excessive,” according to the ruling. The most critical piece of this ruling rests on the requirement that search engine companies determine whether or not a person’s right to privacy outweighs access to information by the public. [Read more…]